Liverpool FC
in the USA

Role: Strategy, Project Management, and Digital/Social

With a foot planted on either side of the Atlantic, we worked with Liverpool FC to craft a new market strategy in the United States.

Building upon of the Reds’ prestigious reputation and rich history, we worked with the club to develop a bespoke media plan and a series of in-market activations to generate unique connections with American Liverpool fans, old and new alike.

By working with high profile U.S.-based celebrity supporters like Carli Lloyd and John Oliver, we helped the club leverage authentic, relatable and compelling content to boost engagement with American audiences and attract breakthrough coverage to expand the club’s appeal to a broader demographic.

Credits

Strategy, Project Management, and Digital/Social: Zack Goldman and Chris Hybl