Building Venezia

Venice is Europe’s most famous city without a top-level soccer team.

For the local Venezia FC to capture the imagination of locals and visitors alike, it was necessary to ensure the club’s visual identity embodied all the elegance and verve of its iconic hometown, even while playing matches in the lower divisions.

Upon promotion to the professional ranks at the end of the 2015/16 season, we worked with the club to bring Italian football’s sleeping giant to life.

An extensive revamp of Venezia’s visual and marketing strategy drew praise from all over the sporting world, as we worked to establish a cutting-edge, globally-facing digital brand built on both the club’s time-honored heritage and bold ambitions for the future.


Creative Strategy, Digital Production, Design Services, and Marketing Consultation: Nathen McVittie, Zack Goldman & Eric Beard.