Role: Creative Strategy, Artworking Social/Digital Direction, Logistics

Legends of the beautiful game are forged not only through technique and hard work, but a willingness to create.

As football’s pantheon of greats demonstrate the power of sheer imagination, adidas call on players across the globe—wherever they may lace their boots—to be #HereToCreate.

Over the past two years, Common Goal has provided creative strategy, artworking, social/digital direction, and logistics management for adidas to ensure this message is carried across all events, products, and platforms—from the street soccer tournaments of the Tango League, to trophy celebrations at Wembley, to the 2018 FIFA World Cup in Russia.


Creative: Zack Goldman, Nathen McVittie, Eric Beard

Photography: Matthew Stith, Hana Asano, Nathen McVittie, and Carlos Quinteros Jr.

Graphics: Nathen McVittie